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Tizra’s Fall 2017 Webinars:
Learn from the digital publishing experts!

Tizra’s Fall 2017 Webinars:
Learn from the digital publishing experts!

This fall, Tizra will be offering a number of webinars designed to provide association publishers with state of the art information and guidance from some of the top experts in digital publishing…

A Holistic View of Association Publishing – Presented by Thad McIlroy

A Holistic View of Association Publishing – Presented by Thad McIlroy

Thursday, October 26th. 1pm – 2pm ET

Association publishing is a notoriously elusive activity. The downside is that senior management can lose sight of its value. Is it a member service or benefit? Is it a way to share knowledge? Does education = publishing? Sometimes it overlaps marketing communications. For some groups it’s a major revenue source. A Holistic View of Association Publishing provides association publishing managers with a set of tools for rethinking publishing within their association structure. The key to creating value within member-driven organizations is to make both management and members more aware of publishing’s unique contribution to the association’s mission. This webinar will help you to articulate publishing’s robust role.

Trends in Continuing Education in Association Publishing – Presented by Thad McIlroy

Trends in Continuing Education in Association Publishing – Presented by Thad McIlroy

Wednesday, November 15th. 1pm – 2pm ET

Continuing education (CE) has fast become the #1 publication deliverable for many membership-driven associations. Yes, books remain a core offering, but new learning systems are often more effective than words on paper (or in ebooks). For publishing departments familiar mainly with book and manual publishing workflows, continuing education is a real challenge. It encompasses new tools, content creation and workflows. Robust learning management systems are fundamental to content delivery. This webinar looks at the foundational technologies and workflows in continuing education and considers trends in CE content development and delivery.

Take-Aways From The Digital Einstein Papers Project: Creating a researcher-friendly internal search UI for complex online publications

Take-Aways From The Digital Einstein Papers Project: Creating a researcher-friendly internal search UI for complex online publications

This hour-long webcast focuses on THE DIGITAL EINSTEIN PAPERS – a collaborative project fueled by the Tizra platform that enables readers to experience the writings of Albert Einstein in unprecedented ways. Advanced search technology improves discoverability by allowing users to perform keyword searches across volumes of Einstein’s writing and, with a single click, navigate between the original languages in which the texts were written and their English translations. Further exploration is encouraged by extensive explanatory footnotes, introductory essays, and links to the Einstein Archives Online, where there are thousands of high-quality digital images of Einstein’s writings.

Strategic SEO: Increasing Your Organization's Visibility - Presented by Pam Long

Strategic SEO: Increasing Your Organization's Visibility - Presented by Pam Long

Your content is a valuable resource, not just for your existing customers, clients or members, but for reaching new audiences and increasing visibility for your organization. The key? Strategic SEO! In this session, Pam Long of True Digital will share insights on looking at content in a new light, gatekeeping in the age of Google, and optimizing content for visibility.

The 5 Top Issues Facing Association Publishing Management and how to Tackle Them! - Presented by Thad McIlroy

The 5 Top Issues Facing Association Publishing Management and how to Tackle Them! - Presented by Thad McIlroy

In this first of a 3-part series, electronic publishing analyst, Thad McIlroy will address five core issues faced by association publications managers:

1. Enabling discovery via search and enhanced metadata
2. Optimizing content delivery to mobile devices
3. New technologies for continuing education
4. Marketing through multiple sales channels
5. Dynamic web sites for publication sales

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